Telegram Messenger, an instant messaging platform, has announced that it will share 50% of its advertisement revenue with public channel owners globally, under the condition that these channels have at least 1,000 subscribers. This reward system was introduced on March 31, offering channel owners the opportunity to earn revenue from ads shown in their channels in Toncoin (TON), the native currency of the project. The plan to open up revenue streams for channel owners was initially revealed by Pavel Durov, the founder and CEO of Telegram, in February 2024.
Since the announcement, the price of TON has experienced a significant increase of 111%, rising from $2.51 on Feb. 29 to $5.30 on April 1. According to Markets Pro and TradingView, this surge in price can be attributed to the anticipation surrounding the revenue sharing plan. Telegram has claimed that its channels generate over 1 trillion views each month, and channel owners will be able to withdraw their share of the ad revenue without incurring any fees.
As a messenger app, Telegram ranks as the third-largest platform in terms of monthly downloads, trailing only behind WhatsApp Messenger and Snapchat, as reported by Statista. In order to support this new initiative, Toncoin has been added as one of the payment methods for purchasing ads on the Telegram platform. It is important to note that Telegram only displays ads on its own channels, depending on the content being shared.
Prior to the launch of this official revenue sharing system, Telegram channel owners were monetizing their following through various means, including selling paid posts, charging fees for access to private channels, and selling products. In a recent interview with , Justin Hyun, the director of investments at TON Foundation, highlighted the potential for blockchain-based mini-decentralized applications (DApps) on Telegram, referred to as Mini Apps, to drive mass adoption of blockchain technology.
Hyun believes that these Mini Apps could act as a “Trojan horse” for introducing more users to the blockchain without the need for extensive education. By creating user-friendly DApps within Telegram, the platform can bring in millions of users who may not even be aware that they are utilizing blockchain technology. Hyun’s goal is to onboard 500 million people onto the blockchain by 2028 by implementing simple initial use cases that do not require users to have a deep understanding of blockchain interaction.
Overall, I have mixed feelings about this announcement. It’s great that channel owners have a chance to earn revenue, but I’m concerned about the impact on user experience and the motives behind it all.
ow, this is great news! 😍 Finally, a way for channel owners to monetize their content on Telegram! 💰 It’s about time they started sharing the revenue with the hardworking creators. 👏
I’m skeptical about these Mini Apps on Telegram. 🤔 Will they actually bring in more users to the blockchain or is it just a gimmick? It sounds like a way to lure people in without them even knowing they’re using blockchain technology.
Telegram is already a popular messenger app, and with this new initiative, it’s bound to attract even more users. The addition of Toncoin as a payment method for purchasing ads is a smart move, and it aligns perfectly with Telegram’s goal to support channel owners.
And what’s the deal with the huge price increase in TON? It seems suspicious to me. Is this just a pump-and-dump scheme? It’s hard to trust the motives behind it.
The potential for blockchain-based mini-decentralized applications (DApps) on Telegram is mind-blowing! It’s really interesting how these Mini Apps can act as a Trojan horse to introduce more users to blockchain technology without extensive education. This is a brilliant strategy to drive mass adoption!
I don’t understand why they chose Toncoin as the native currency for this project. There are so many other established cryptocurrencies out there. Is this just a way to pump up the value of Toncoin?