50% Ad Revenue Available for Telegram Channels, with a Catch

Telegram Messenger, an instant messaging platform, has announced that it will share 50% of its advertisement revenue with public channel owners globally, under the condition that these channels have at least 1,000 subscribers. This reward system was introduced on March 31, offering channel owners the opportunity to earn revenue from ads shown in their channels in Toncoin (TON), the native currency of the project. The plan to open up revenue streams for channel owners was initially revealed by Pavel Durov, the founder and CEO of Telegram, in February 2024.

Since the announcement, the price of TON has experienced a significant increase of 111%, rising from $2.51 on Feb. 29 to $5.30 on April 1. According to Markets Pro and TradingView, this surge in price can be attributed to the anticipation surrounding the revenue sharing plan. Telegram has claimed that its channels generate over 1 trillion views each month, and channel owners will be able to withdraw their share of the ad revenue without incurring any fees.

As a messenger app, Telegram ranks as the third-largest platform in terms of monthly downloads, trailing only behind WhatsApp Messenger and Snapchat, as reported by Statista. In order to support this new initiative, Toncoin has been added as one of the payment methods for purchasing ads on the Telegram platform. It is important to note that Telegram only displays ads on its own channels, depending on the content being shared.

Prior to the launch of this official revenue sharing system, Telegram channel owners were monetizing their following through various means, including selling paid posts, charging fees for access to private channels, and selling products. In a recent interview with , Justin Hyun, the director of investments at TON Foundation, highlighted the potential for blockchain-based mini-decentralized applications (DApps) on Telegram, referred to as Mini Apps, to drive mass adoption of blockchain technology.

Hyun believes that these Mini Apps could act as a “Trojan horse” for introducing more users to the blockchain without the need for extensive education. By creating user-friendly DApps within Telegram, the platform can bring in millions of users who may not even be aware that they are utilizing blockchain technology. Hyun’s goal is to onboard 500 million people onto the blockchain by 2028 by implementing simple initial use cases that do not require users to have a deep understanding of blockchain interaction.

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