Key Importance of Fun and Engagement in Sustainable Web3 Games — OKX Exec

In an effort to expand the blockchain gaming ecosystem and attract more gamers to Web3, Immutable has partnered with cryptocurrency exchange OKX. Immutable, a leading blockchain gaming platform, has recently added 75 Web3 games to its platform, bringing the total number of blockchain-based games to 270. OKX sees the potential in Web3 gaming to enhance gamers’ experiences by enabling true ownership and fostering innovation. Through their partnership, OKX and Immutable are working on a GameFi launchpad that will support gaming launches on Immutable’s zero-knowledge Ethereum Virtual Machine chain. This launchpad aims to improve the discoverability and accessibility of upcoming Web3 games, experiences, and assets for the crypto community.

The collaboration will also provide gaming projects on the Immutable chain with access to OKX solutions, such as its exchange, wallet, and nonfungible token marketplace. The OKX Wallet service will be integrated with Immutable Passport, a login method developed by the Web3 game publisher. By offering these tools, OKX believes that blockchain gaming firms have a crucial role in onboarding gamers into Web3. To attract and retain players, gaming projects must focus on creating unique game mechanics and cultivating strong communities around their games.

Immutable has been actively enhancing its gaming ecosystem by introducing features that make Web3 gaming more user-friendly. They recently launched zkEVM, a proprietary zero-knowledge proof scaling platform that eliminates gas fees for users, making it easier for players to access and engage with Web3 games. Immutable introduced its passport wallet infrastructure, which allows users to create and recover their wallets using their Google or Apple accounts. This feature aims to simplify account management for Web3 gamers and make the overall gaming experience more convenient.

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